Gender a výzkum / Gender and Research 2006, 7 (2): 51-57

Educative Campaign "You're Alive Because Your Parents Wanted You": A Critical Discourse Analysis Perspective

Tereza Kynčlová

Applying tools of CDA on texts published on an anti-abortion, teenager-targeting campaign web site www.svobodavolby.cz, the article unveils a deeply engrained sexist bias in the language that conveys the campaign's goals as well as in the argumentative contents of the texts concerned. Sexism on both these levels leads to a severe invisibilization of women within the web presentation although the issue discussed pertains to women and female bodies mainly. Further the article analyzes potential implications of the campaign's arguments for women and their right to decide about their bodies. Since the translation of the web's domain into English is "freedom of choice" and the right of informed choice is promoted by the web, the analysis of the campaign-explicating texts provides evidence, however, that the opposite is the campaign's utter aim; that is, an absolute refusal of abortions per se.

Keywords: Critical discourse analysis, Sexism in language, Anti-abortion campaign

Published: June 1, 2006  Show citation

ACS AIP APA ASA Harvard Chicago Chicago Notes IEEE ISO690 MLA NLM Turabian Vancouver
Kynčlová, Tereza. 2006. "Educative Campaign 'You're Alive Because Your Parents Wanted You': A Critical Discourse Analysis Perspective." Gender, Equal Opportunities, Research 7(2):51-57.
Share...
Download citation
  • BibTeX (.bib)
  • Bookends (.ris)
  • EasyBib (.ris)
  • EndNote (.enw)
  • EndNote 8 (.xml)
  • ISI WoS (.isi)
  • Medlars (.medlars)
  • Mendeley (.ris)
  • MODS (.xml)
  • Papers (.ris)
  • RefWorks (.txt)
  • RefManager (.ris)
  • RIS (.ris)
  • MS Word (.xml)
  • Zotero (.ris)
    • Open full article

    References

    1. www.SvobodaVolby.cz, naposledy navštíveno 22. 8. 2006.
    2. Ehrlich, S., King, R. 1990. "Gender-based Language Reform and the Social Construction of Meaning." Pp. 164-179 in Cameron, D. The Feminist Critique of Language: A Reader. London: Routledge.
    3. Fairclough, N. 2005. Critical Discourse Analysis. London: Longman.
    4. McConnell-Ginet, S. 1990. "The Sexual (Re)Production of Meaning: A Discourse-based Theory." Pp. 198-210 in Cameron, D. The Feminist Critique of Language: A Reader. London: Routledge.
    5. Mills, S. 1999. Discourse. London: Routledge.
    6. Mills, S. 2002. "Post-feminist text analysis." Pp. 202-223 in Toolan, M. et al. Critical Discourse Analysis. Vol. IV. Current Debates and New Directions. New York: Routledge.
    7. Titscher, S., Meyer, M., Wodak, R., Vetter, E. 2005. Methods of Text and Discourse Analysis. London: Sage Publications.

    This is an open access article distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0), which permits non-comercial use, distribution, and reproduction in any medium, provided the original publication is properly cited. No use, distribution or reproduction is permitted which does not comply with these terms.


    Return to the content