PT  - JOURNAL ARTICLE
AU  - Holosová, Karin
TI  - Visible on Our Terms: Platformised Feminism and the Politics of Endurance
DP  - 2025 Aug 31
TA  - Gender a výzkum / Gender and Research
PG  - 85--109
VI  - 26
IP  - 1
AID - 10.13060/gav.2025.009
IS  - 25706578
AB  - This article explores how feminist actors in Slovakia use Instagram to sustain po-litically engaged digital practices in a national context marked by institutional neglect and rising anti-gender discourse. While much scholarship on digital feminism has centred on An-glophone contexts and high-profile influencers, this study focuses on users operating outside mainstream visibility, who maintain a feminist presence not through spectacle but through careful negotiation with the platform's emotional, aesthetic, and algorithmic demands. Drawing on in-depth interviews, the analysis shows how these users adapt to Instagram's infrastructural pressures while striving to preserve critical integrity and ethical coherence. Their practices reveal a constant tension between the need for visibility and the risk of com-modification, between the desire to communicate structural critique and the constraints of platform legibility. In attending to these dilemmas, the article foregrounds feminist labour as a form of ethical endurance, enacted not through viral reach but through slow, situated, and relational modes of engagement.